Clothing brand, H&M
just took a big step in the right direction. The brand has been getting
a lot of love on social media for featuring its first ever Muslim model
– 23-year-old Pakistani/Morrocan beauty salon owner, Mariah Idrissi.
The
young fashion & style lover was spotted by a model scout and
approached to be part of the H&M campaign. At first she was
skeptical, but decided to be part of the campaign for a good cause after
getting permission from her parents. She recalls asking the scout if
they knew she wore a hijab, because she wasn’t expecting the call.
Speaking to Fusion.net, Mariah explained – “It
always feels like women who wear hijab are ignored when it comes to
fashion… so it’s amazing that a brand that is big has recognized the way
we wear hijab.“
On why she thinks she was selected she said – “I honestly have no idea why.” “It
might be because hijab fashion has boomed in the last few years and to
finally see a hijabi [a woman who wears a hijab] in mainstream fashion
is a big achievement.”
In the
campaign for the brand’s denim collection launch, we see Mariah in a
checkered hijab, paired with a chic coat and wide-legged pants.She went on to talk about the shoot saying – “[H&M] asked how much in terms of neck I could show, but to be honest they were very respectful.” She also added that the men were asked not to touch her and she was given her own dressing room.
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